Role details
About Darkroom Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Shadow , a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio. What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos) . Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom 's role as a defining player in the future of media innovation. About the Role The Account Executive, Retention & Digital Products owns a new-business revenue number for a specific vertical: Retention Marketing (email, SMS, lifecycle) and Digital Products (GEO / AI-search, SEO, CRO, web builds, and web support). You are a commercial, closer-minded operator who builds a book through partnerships, industry events, and targeted outreach - and who also fields and closes the inbound that arrives in your vertical. You are a hunter with a specialty. You will become the person the market associates with Darkroom 's retention and digital practice: at the conferences, in the partner ecosystem, and in the rooms where these deals get done. You will also own the upsell and cross-sell motion for your departments - working the existing client base alongside our Managing Directors and Will Margaritis (SVP, Strategy) to identify and close expansion into your services. This is a high-accountability role with clear revenue KPIs and uncapped commission that rewards self-sourced pipeline. If you want to own a vertical, build a durable network, and close tech-enabled marketing services you believe in, this is the role for you. Location: NYC strongly preferred. Your Vertical You own new business and expansion across two department clusters: Retention Marketing - email, SMS, and lifecycle (Klaviyo and the broader retention stack). Digital Products - GEO / AI-search optimization, SEO, conversion-rate optimization, web builds, and ongoing web support. You will build deep fluency in these services, the platforms behind them, and the buyer in each - so that when a brand says "our email program is flat" or "we're invisible in AI search," you are already scoping the deal. What You'll Do Primary - Source and close new business in your vertical Own a quarterly new-business number for retention and digital products. Build and work a partner ecosystem - Klaviyo, Shopify Plus, retention and CRO tech, AI-search and SEO platforms - as a durable referral engine along with a vertical focus defined during your first 30 days (subscription products, fashion, etc). Represent Darkroom at industry events and conferences in your vertical (K:BOS, BrightonSEO / MozCon, CXL Live, MAICON, emerging GEO/AEO events, Shoptalk, eTail), and build the local/in-market relationships that surface deals. Develop and pursue a named target ("whale") list of brands that fit your services. Field and close inbound that arrives in your vertical. Lead the full commercial process: scoping, pricing, proposal, and close. Work with our marketing team to understand inbound strategy across content creators, seo, and other deal sources. Primary - Own the upsell & cross-sell motion Run a standing weekly expansion meeting with the Managing Directors of your departments and Will Margaritis (SVP, Strategy), where you work the client base for upsell and cross-sell opportunities and drive the flagged deals to close. The MDs surface the opportunity from delivery insight; Will clears account health and capacity; you own the commercial motion and the close. Proactively identify expansion through client conversations, performance data, and account signals - you are the person the account team calls when an opportunity emerges. Secondary - Vertical fluency and onboarding Maintain deep, current command of Darkroom 's retention and digital service catalog and the platforms behind it. Be present on onboarding calls for new clients in your vertical to establish the expansion relationship from day one. Maintain clean pipeline documentation in